Your Instagram followers aren’t yours, your mailing list is. A good newsletter fills tables without ad spend: a new menu, an event, a night that isn’t full yet. I set up the list, design the emails in your style and make sure new sign-ups keep coming in.
Email marketing
- Setup in Mailchimp, Laposta, Klaviyo or your current tool
- Sign-up forms on your website
- Waitlists for an opening or reopening
- Newsletters in your brand, with your own photos
- Automatic emails, like a welcome email
- Campaigns around menus, events and holidays
- Insight into what gets opened, clicked and booked
- GDPR compliant
At De Drie Linden and Ember & Table, the coming soon site collects sign-ups for the opening. On day one you already have a list of guests who asked to be invited.
A newsletter should feel like your place, not like a stock template. I use your own photos and write the way you talk. One good email a month beats a half-hearted one every week.
Work
- restaurantdedrielinden.comView live
De Drie Linden
Reopening after a fire · Restaurant, Nieuw-Beijerland
The restaurant closed after a fire. The site counts down to the 2027 reopening and keeps guests involved with a waitlist.
Countdown · Laposta waitlist · Separate mobile video
- emberandtable.nlView live
Ember & Table
Coming soon site · Grill and cocktail bar, Rotterdam
A new grill in the Oude Haven where you choose your cut at the table. Opens November 2026; until then the site builds a waitlist.
Waitlist · Fire video and loading screen · Own domain and hosting
Questions
Which tool do you use?
Whatever suits you best. I work with Mailchimp, Laposta, Klaviyo and similar tools. If you already use one, I build on that.
How often should I send?
A rhythm you can keep up, usually once a month, with extra emails around events and holidays.
