A Shopify theme with ten apps on top gets slow, and a slow store costs sales and ad spend. With headless, I build the storefront myself as a fast website, and Shopify keeps doing what it is good at in the background: products, stock and checkout. Your customers notice the speed. So does Google.
Headless Shopify stores
- Your own storefront, designed and built to measure
- Checkout, payments and stock stay in Shopify
- Google Tag Manager with Consent Mode v2
- GA4 ecommerce: view, cart, checkout, purchase
- Google Ads, Meta and TikTok, with consent carried into checkout
- Klaviyo, reviews, subscriptions and loyalty
- Google Merchant Center and a correct product feed
- Migration from your old store with redirects, so rankings stay
Modern Native sold through a Shopify theme that kept getting slower. I built a headless store on modernnative.nl, with checkout still on Shopify. In Google PageSpeed, Total Blocking Time went from more than 25 seconds to 3 seconds.
Headless setups often break tracking: consent that doesn’t reach checkout, pixels that quietly stop firing, a product feed still pointing at the old domain. I ran into all of those with Modern Native and fixed them, and I check them before every migration. Afterwards I test the whole path from ad to purchase myself.
For brands that sell and advertise online seriously, where every second of load time costs conversions and good tracking pays for itself. From food and drinks to lifestyle.
Questions
What is headless Shopify?
You use Shopify for products, stock and checkout, but the store your customers see is a website of its own. You decide how fast and how good it looks, without the limits of a theme.
Can I still manage products in Shopify?
Yes. Products, prices, stock and orders work the way you’re used to. The website pulls everything from Shopify automatically.
Will my ads and tracking keep working?
Yes, that’s a big part of the job. I set up Tag Manager, Consent Mode, the pixels and the product feed, and test the path from ad to purchase.
